Event Highlights

On, Thursday, Nov. 20, 2014, more than 200 marketing professionals filled the Ford Design Showroom in Irvine for Rhythm's 3rd annual Integrated Marketing Forum.

2014 IMF speakers shared thoughts on the "experience economy" and provided insights and tips for ways in which brands should approach designing and delivering unique, engaging experiences across touch points to win the hearts of customers.

 Here's what attendees had to say (in 140 characters or less):

The Experience Economy is a shift to consumer empowerment. It's about meaning and identity. #2014IMF

Human connection is one of our primary drivers - brands must reinforce connection, meeting consumer needs #2014IMF

The power of social listening has translated into the power of leading #2014IMF #TacoBell

@rhythmagency thanks for putting on an informative #2014IMF event for us marketers w/ great panelists and speakers!

2014 Integrated Marketing Forum Panelists

The #2014IMF opened with a panel discussion on the experience economy, what led to the focus on experience and the pitfalls marketers face when it comes to crafting and delivering effective, memorable experiences. These people get it.

Aaron Kushner, CEO, Freedom Communications IncDr. Pamela RutledgeDIRECTOR, MEDIA PSYCHOLOGY RESEARCH CENTER@pamelarutledge
Pete Hamborg, Founder & Chief Designer, HamboardsGreg DzurikPARTNER, STRATEGY AND R&D AT COLLIDER@thecolliderlab
Rob Poetsch, Public Affairs and Engagement, Taco BellEric MorelyPRESIDENT, BLUE C@bluec_usa

2014 Integrated Marketing Forum Presenters

Rob Poetsch, Public Affairs and Engagement, Taco Bell
Rob PoetschPUBLIC AFFAIRS AND ENGAGEMENTTaco Bellhow to employ social listening to promote, protect, & defend Download Presentation
Rebecca Corliss, Inbound Marketing Manager, Hubspot
Rebecca CorlissINBOUND MARKETING MANAGERHubSpothow to turn your customer base into a revenue engine Download Presentation
Kevin Platshon, Digital Marketing Manager, GoPro
Kevin PlatshonDIGITAL MARKETING MANAGERGoProBuilding a media company with the world's largest production force Download Presentation
Didier Rombaut, Head of Social Enablement & Innovation
Didier RombautHEAD OF SOCIAL ENABLEMENT & INNOVATIONCiscosocial strategy optimized for B2B engagement Download Presentation
Pete Hamborg, Founder & Chief Designer, Hamboards
Pete HamborgFounder & Chief DesignerHamboardsGetting customers to become your brand Download Presentation

Special Thanks to our #2014IMF sponsors:

About Rhythm

Rhythm is a digital marketing agency located in Irvine, Calif. Rhythm creates effective brand experiences for clients by designing integrated marketing solutions with a digital core.

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