On, Thursday, Nov. 20, 2014, more than 200 marketing professionals filled the Ford Design Showroom in Irvine for Rhythm's 3rd annual Integrated Marketing Forum.
2014 IMF speakers shared thoughts on the "experience economy" and provided insights and tips for ways in which brands should approach designing and delivering unique, engaging experiences across touch points to win the hearts of customers.
Here's what attendees had to say (in 140 characters or less):
The Experience Economy is a shift to consumer empowerment. It's about meaning and identity. #2014IMF
Human connection is one of our primary drivers - brands must reinforce connection, meeting consumer needs #2014IMF
The power of social listening has translated into the power of leading #2014IMF #TacoBell
@rhythmagency thanks for putting on an informative #2014IMF event for us marketers w/ great panelists and speakers!
2014 Integrated Marketing Forum Panelists
The #2014IMF opened with a panel discussion on the experience economy, what led to the focus on experience and the pitfalls marketers face when it comes to crafting and delivering effective, memorable experiences. These people get it.
2014 Integrated Marketing Forum Presenters
Rhythm is a digital marketing agency located in Irvine, Calif. Rhythm creates effective brand experiences for clients by designing integrated marketing solutions with a digital core.
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